Email marketing

It’s quite difficult to stand out in people’s inboxes. Thankfully, these three email marketing tools make design and audience segmentation easy.

Crafting an email marketing strategy depends on quite a lot of trial and error. With affordable email credits (a lot of them are free!) and in-built testing and insights, you can spend your time planning new campaigns wisely.

This popular email marketing tool has expanded into social media marketing and landing pages too. However, it’s most famous for its easy email campaign builder, A/B testing, and segmented audiences.

Who’s it for?

Small businesses with a list of subscribers they’re not marketing to properly.

Good bits

• It’s extremely easy to make professional looking emails. No design experience necessary.
• See who opens your emails, clicks on links, and engages with the content.
• No more spam filters! Mailchimp campaigns have inbox acceptance rates of 96-99%.

Not so good bits

• The design tools are fairly simple, but customisation can be a bit clumsy sometimes.

Free-o-meter

4/5

Prices: Mailchimp Pro – £7.74-£23.23.

Send 12,000 emails to a list of 2,000 subscribers every month for free. Pro pricing depends on how many subscribers you have. If you send fewer emails, you can also buy individual email credits.

This email marketing tool shares a lot of Mailchimp’s features, including automation, A/B testing, and open insights. Zoho might be the less famous email marketing cousin, but it’s easy to use and very intelligent.

Who’s it for?

Small businesses that want to turn their email marketing into a precise machine.

Good bits

• Get clever insights into each of your subscribers, including what device they’re using, their location, and how engaged they are.
• Design your own, or choose from stylish pre-made templates.
• Schedule a series of emails to send at specific times.

Not so good bits

• Setting up all the options can be a bit time-consuming at first.

Free-o-meter

4/5

Prices: Per email prices – £3-£160. Per subscriber prices – £4-£288.

Send up to 12,000 emails to up to 2,000 subscribers each month for free (that’s the same as Mailchimp!)

The name might not be familiar, but NewZapp is a UK-based email marketing platform promising 50,000 free emails. It apparently works for new businesses just as well as it works for big, established ones, like Network Rail, Peugeot, and various universities.

Who’s it for?

Freelancers and small businesses looking for the best free email marketing tools.

Good bits

• The design dashboard is nice and detailed, giving you more control and customisation.
• Segment your audience as much as you want so their emails are really targeted.
• Live hotspots and click maps of all your emails. See who clicked where, and who didn’t.

Not so good bits

• It’s a bit less user-friendly than simpler platforms like Mailchimp.

Free-o-meter

4/5

Prices: You have to contact them for pricing.

There are no prices on the site, but most freelancers and small businesses probably wouldn’t even need to ask. The free account includes most of what you’d need.