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Search engine optimisation

SEO is a massive discipline to get your head around. Small businesses and freelancers don’t need to be SEO experts, but the basics are important.

These simple tools will take you through SEO step by step, help you focus on the techniques that matter, and understand your site audit.

This is the most reliable way to produce a keyword list. Google uses its own data to help you decide which keywords to target and how much it would cost to bid on them.

Who’s it for?

Small businesses and freelancers building up their keywords list.

Good bits

  • Find out how competitive your target keywords are.
  • Easily build a list of relevant keywords, including long tail ones.
  • Use the keyword competition info to narrow down your list, or put more welly behind the tougher keywords to rank for.

Not so good bits

  • You have to set up a Google Adwords account to use it. It’s not a huge inconvenience, but they do send quite a lot of emails…

Free-o-meter
5/5

 

Prices: Plans range from $15 – $199 per month.

The free account lets you can manage 3 social profiles and schedule 10 posts a month. Try the Pro account free for 7 days, and the others free for 14 days.

Get access to 20 SEO tools on one platform. SEMrush is a favourite for SEO agencies and small businesses alike. You’ll have access to your own backlink analysis, insights into your competitors’ SEO, and tips for the future.

Who’s it for?

Small businesses that have outgrown the standard SEO tools that came with their website builder.

Good bits

  • A lot of bang for your buck. You get all the SEO essentials in one place, including analysis of backlinks, keywords, traffic, and more.
  • Measure how your traffic, links, and keywords change over time.
  • Take courses with the SEMrush Academy to improve your knowledge.

Not so good bits

  • There are so many tools to use and explore, you’ll need to be very interested in improving SEO. Otherwise, your cash is probably better spent elsewhere.

Free-o-meter
1/5

 

Prices: The Pro account costs $99.95.

You can try some features out for free, but they’re very limited. You’ll only get a few results.

Find out exactly what people around the world are Googling about particular topics. Search one of your keywords and Answer the Public will generate ‘what’, ‘will’, ‘can’ and ‘when’ questions around it.

Who’s it for?

Small businesses and freelancers in need of content ideas.

Good bits

  • You’ll get a lot of data without paying a penny.
  • Perfect for creating blog, website content, social media, and email marketing ideas.
  • Download all your questions into a CSV file to keep and refer back to later.

Not so good bits

  • More niche keywords won’t come up with much.

Free-o-meter
5/5

 

Prices: It’s free!

Backlinks are basically all the links that point to your website. They’re important to know about, and Ahrefs’ free Backlink Checker can list them all for free.

Who’s it for?

Small businesses and freelancers doing their SEO research.

Good bits

  • Get the most detailed results. Ahrefs crawls 16 trillion links and 6 billion pages for links to your website.
  • Use the data to find out how many sites point to yours (it’s good for SEO!)
  • Check how authoritative your backlinks are.

Not so good bits

  • The information you get for free isn’t bad, but quite limited.

Free-o-meter
3/5

 

Prices: Ahrefs Lite costs $99 a month.

The initial backlink check is free, but subscribing to Ahrefs gives you much more. You can try it for free for 7 days.