Comments and feedback

It’s impossible to know what your customers really think unless you ask them. Guessing can send your marketing strategy off in completely the wrong direction.

With all this accurate customer data, you’ll know how to edit your content, structure your products, and which discounts and offers are working well.

Make it easy for your customers to send you feedback. Delighted helps you create easy star-ratings, numbered scores, and written fields, so you can find out what your customers like and don’t like so much.

Who’s it for?

Freelancers and small businesses selling online.

Good bits

• Find out what your customers really think.
• Get all your feedback on a simple dashboard. You can filter by product collection, or positive, negative, and neutral opinions.
• Your customers are more likely to submit feedback when it’s this easy.

Not so good bits

• There’s a bit of manual comment searching to be done. You’ll need to pull out the details yourself.

Free-o-meter

3/5

Prices: $49 – $249 a month.

Survey 100 people a month on one website for free.

This sophisticated, automated survey tool will help you find out what your customers think, organise the data, and put it into practice. The results are detailed and the surveys don’t look too bad either.

Who’s it for?

Freelancers and small businesses in need of marketing data.

Good bits

• Customise surveys to make them fast, easy, and appealing to your customers.
• Personalise the questions to suit specific customers.
• Collect diverse feedback data – opinions, star ratings, rankings, and more.

Not so good bits

• There’s a limit to how and where you can share your surveys.

Free-o-meter

3/5

Prices: $29 – $229 a month.

Create 3 surveys and get 100 responses every month for free. For more responses and emails, the paid plans can be good value (you’ll get a 40% discount for paying annually, which is worth thinking about).

Submitting feedback can be a bit of a turn-off for customers. Typeform turns it into a good experience for them and you.

Who’s it for?

Small businesses that care about how their surveys look and feel.

Good bits

• Animations, images, and easy answer selection make Typeform surveys simple to complete.
• Reach specific customer groups and demographics with relevant questions.
• Creating questions and answer fields couldn’t be easier. Just start typing!

Not so good bits

• The templates look great but could be limited for some businesses.

Free-o-meter

3/5

Prices: £28 – £55 a month.

The free version includes 10 questions and 100 responses a month. You get all the same metrics and reports as the paid versions too.